Live Work
JD Sports - “Family”
2024 Christmas CampaignCreated at: Uncommon
My role: Creative
ECD: Benny Everitt
Creative Director: Shaun Savage
Senior Creative: Quba Tuakli
Senior Art Director: Charlie Rout
Designer: Ellie Rose
Placement: Tanvir Gani
Film Directors: Saman Aminzadeh & Elliott Power
DOP: Norm Li
Editor: Fouad Gaber
Christmas is a time of rituals. Whether it's big family dinners or a cheeky takeaway with the boys. Time away from work or late night shifts with friends you’d never have met otherwise. Christmas means different things to different people. The film is an authentic look at what this time of year means to people today - from talent to real people.
It’s an invitation to everyone to celebrate not only the families they are born into, but the friends and connections that they have found along the way.
1
The Film
Playing on TV and in cinemas in the UK and Europe.
2
OOH
3
Activations/In-store
Pictues soon.
Happy Houseplants
STUDENT BOOK
PROBLEM
Post-lockdown, plant sales have plummeted.
INSIGHT
Owning plants is like parenthood without the responsibilities.
IDEA
Plants are the no-risk no-consequence alternative to having kids.
Post-lockdown, plant sales have plummeted.
INSIGHT
Owning plants is like parenthood without the responsibilities.
IDEA
Plants are the no-risk no-consequence alternative to having kids.
Petrossian Foie Gras
STUDENT BOOKMoral Bankruptcy Brief
from when I was at W+K Kennedys
(I don’t actually want to sell foie gras)
Learn more
PROBLEM
Foie gras is a French classic made by force feeding grains to geese until their liver explodes. This makes people feel guilty about eating it.
INSIGHT
Only male geese - ganders - are used to make foie gras.
Ganders are known to sexually force themselves on female geese, hen and swans.
IDEA
Turn foie gras into a protest food against the patriarchy for feminists.
Foie gras is a French classic made by force feeding grains to geese until their liver explodes. This makes people feel guilty about eating it.
INSIGHT
Only male geese - ganders - are used to make foie gras.
Ganders are known to sexually force themselves on female geese, hen and swans.
IDEA
Turn foie gras into a protest food against the patriarchy for feminists.
Long copy ad:
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A behaviour for the brand to exhibit:
Recipes and collabs with foodtok influencers
Live Work
British Airways
Purpose of Your Visit campaignCreative Director: Nils Leonard
Campaign idea: Nick Stanley
Copy: Rajo
1
Valentines Day 2024
Live across 6 OOH sites across London.
2
School half term holidays.
Live across 6 OOH sites across London, February 2024.
3
School summer holidays
Live across a few OOH sites across the UK, June 2024.
Storytelling & Video
Storytelling & Filmaking
Simon the Sheep
Spec ad for Apple.OBJECTIVE
Sell Apple’s brand spirit to be “the brand for those who dare to dream” for a new, young generation.
🏆British Arrows’ 2024 Young Arrow Shortlist
- Spec Commercial of the Year (Direction)
In this film,
we see a regular sheep who has a dream: to be the sheep people
count in their heads when they’re trying to fall asleep.
My role:
writer, director,
illustrator, animator and editor.
I was challenged to create this within 3 weeks -
learning to do most of it while doing it.
Thanks to my friends David, Josh and Dan for voicing the sheep!
Nothing Gold Can Stay
Short film
I love old film noir detective movies.
Here’s a little short film I made as a tribute.
My role:
writer, director,
character designer, and editor.
Voices by Cor Presley and Charley Davies.
Here’s a little short film I made as a tribute.
My role:
writer, director,
character designer, and editor.
Voices by Cor Presley and Charley Davies.
The Kennedys Show
Live Internal Brief
A variety show I made with the other interns while at Wieden + Kennedy, to entertain the people in the agency.
London Livin’ Wage - 3 episodes between December 2022 and February 2023
London Livin’ Wage - 3 episodes between December 2022 and February 2023
