Inventions 



Nintendo Squeeze

STUDENT BOOK


 Product idea 


Huge thanks to Martyn for helping me 3D print this and Taha with the CAD!



PROBLEM
Every year, autoerotic asphyxiation is the cause of as many as 250 deaths in the US.[NCBI]

INSIGHT
‘Gaspers’ strangle themselves for pleasure. But their oxygen-deprived brains are in no position to make the decision to unchoke themselves. Risky.

IDEA
Nintendo presents Squeeze, a toy to safely practice autoerotic asphyxiation.




HOW IT WORKS 

Squeeze has a pulse sensor. When it detects its wearer’s pulse
drop dangerously low, it automatically untightens the collar.

The ‘gasper’ lives to see another day.







Weirdest thing I’ve done.







Vicks Vape

STUDENT BOOK


Product idea






PROBLEM
Every year, September to Decemeber, university students face ‘freshers’ flu’.

IDEA
Hijack the popularity of the vape amongst Gen Z to alleviate cough and colds.










Emcee


App idea




PROBLEM
For most people, especially Gen Alpha, physical play is going extinct.

IDEA
An AR game app—play twister without the mat!








Tinkle Tinkle Little Star

STUDENT BOOK


Product idea






PROBLEM
Many boys and men are bad at aiming. Sticky floors and dirty toilet seats are gross.

IDEA
Delight males into focusing their aim — using the urine stream to turn a water wheel that powers a musicbox.














Squirrel App

GOOGLE DSC SOLUTION CHALLENGE 2021

🏆Global Finalist



CHALLENGE
To use Google tech to solve for one of the United Nation’s 17 Sustainable Development Goals.

WHAT WE DID
We created an Android and iOS app, an admin website, and a purpose-built phone holder, from February to April for solution: Squirrel — Empowering you to make better decisions for the planet while shopping.

We were solving for SDG 12: 'Ensuring Responsible Consumption and Production'.

TEAMIdeated and strategized together. Further, this is what each of us focused on:




RUBEN HUME (Computer Science)
Created the Squirrel Tree admin website, for supermarkets to inventory (Firebase).


TAHA YOUSAF (Industrial Design)
Designed the Branch phone holder, to be attached to shopping carts.


ALEJANDRO SANTIAGO  (Computer Science) Business strategy. Coded the Flutter app, contributed to design, and coordinated the team.

RAJORSHI SIRCAR (Graphic Comm Design)
Business strategy + Designed UI/UX for app, overall branding; produced and edited the video.





Creative/Writer at Uncommon
Previously at Wieden + Kennedy 
London, UK
WRITING SAMPLES